XO Design

Rue du Chevalier de Saint-George, 5
Post Code 77170
Paris, Île-de-France, France
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+33 (0)1 40 15

XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.

Back in 1984, Philippe Starck is raising to stardom; Gérald Mialet's spirits are high. Together, they cross the line and decide to create a new design house. It will be XO. To quote Starck, "To make a beautiful baby, parents have to be in love". XO is definitely a love affair.

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